Building your site for Search Engine Optimization

You can also use this list to modify your existing site.

1) Ensure you have Validated HTML
2) Use a CSS / DIV Layout for accessibility, no tables.
3) meta and title tags to be different for each page
4) SEO keywords, keywords to be included in all possible locations

  • a) research your keywords
  • b) page names to be structured like keywords-page-name.html , this creates Search Engine Friendly URL’s.
  • c) image alt tags to include keywords related to the page
  • d) html sitemap to be included, also include an xml sitemap for search engines
  • e) <title> tag to include keywords “page name | page keywords | site keyword”

5)  rel=”nofollow” all external site links.  this saves leaking pagerank to sites that you do not want to give it to.

Do this linkbuilding once your site is SEO ready

Linkbuilding requirements:
6) dofollow backlinks, only these provide keywords for search rankings and help your rankings.
7 themed links using the keywords
8 ) links from sites in a similar topic
9) pages with pagerank are preferred

You can get these links from any source

- forum posting
- blog comments
- social bookmarking
- directories
- profile pages
- blog pages
- article submissions

Good luck with your SEO, you should find better exposure for your site once applying these methods.

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2 Comments

  1. Posted June 19, 2009 at 9:38 pm | Permalink

    5) rel=�nofollow� all external site links. this saves leaking pagerank to sites that you do not want to give it to.

    Bad advice. PR hoarding is obsolete and even frowned upon by google.

  2. scott
    Posted June 20, 2009 at 1:35 pm | Permalink

    @Florian hey thanks for your ideas.

    You make a good point, PR hoarding is not the idea. You should not use rel=nofollow attribute too much on links within your site. But on external sites links are not just passing PR to those sites but acts as your vote for that site, so any external sites that you do not vouch for should use rel=nofollow.

    You should check out the article from Matt Cutts on page rank sculpting for more details.

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